Our Executive Summary

Eat This LLC is a collection of social media accounts across all the major platforms (YouTube, TikTok, Instagram, Facebook) dedicated to food preparation via instructional videos and recipes. Our goal is monetization through the platforms by acquiring the necessary subscribers/followers and achieving the required video views/watch hours to be accepted into the Youtube Partner Program and the TikTok Creator Fund. We also seek to earn revenue through partnerships with brands (creating branded content), paid sponsorships, patronage, and affiliate marketing programs (by linking brand products). Our video production and kitchen is based in Galloway, NJ and our LLC is registered in New Jersey.

Our videos are no more than 3 minutes in length and will be available online everywhere. Similar online cooking videos are often excessively long and tedious to watch, our goal is to provide the necessary information and steps to create delicious food in a timely entertaining fashion. Many other cooking videos are about the chef, who yammer on and on in front of the camera, Eat This LLC videos are about the food and do not contain an on-camera personality. Content creation is not a zero-sum marketplace, the platforms always need more and more - but audience viewership, and sponsorship, however, is finite. We intend to be the most convenient and concise food preparation videos available.

Most of our videos are of classic american fare cuisine, requiring only common ingredients easily found at a local grocery store. Eat This LLC also has many vegetarian options, and some favorites dishes from overseas. Many of the products we use are affordable name brands and store brands, accessible by the most frugal budgets. We hope our presentation and availability will be consumable by the hungry young and old alike, and everyone in between who seek cooking a delicious meal. We plan on posting 2 videos per week on a set schedule, holding live chats for premieres, and taking requests from subscribers and followers. Interacting with our viewers is key to increasing subscribers/followers/likes and video views/watch hours. Once we have a respectable audience built, Eat This LLC will directly reach out to 3rd parties to create partnerships with the brands and products we utilize. We also plan to bring in guest chefs from prominent restaurants to create videos of their favorite dishes and create direct patronage with their restaurants.

At its inception Eat This LLC is a one-man operation. John Breitzman combined his decades of video production experience, passion for cooking, and business savvy to create this LLC. John has worked in show business for over 25 years, in five different states, and has created and managed 3 stage and video production companies throughout his career. If our personnel needs to grow it will most likely be in the social media marketing department and the utilizing of guest chefs for special video events.

Our immediate necessary financial requirements are negligible. All the essential video, computer, and cooking equipment is already owned by the LLC. Ingredients for the recipes are the only foreseeable, albeit small, ongoing expense. Funds possibly may be required for certain online promoting needed to expand traffic on our channels / accounts.